This is my final design sheet for my collection, to be submitted to YCN. I decided to call the collection 'Flower-ful', a play on joining the words flower and powerful, because the whole purpose of my designs is to bring joy and colour into peoples every-day lives through a representation of nature and florals.
WHAT I AM HAPPY WITH :
- I think the cohesive colour palette and repeating of certain components throughout different pieces really joins it all together as a collection.
- I think I really achieved what I wanted to in terms of making something non-conceptual that focused on being playful, fun and well-crafted.
- I like how the designs look professional, but also hand-crafted.
WHAT I DO NOT LIKE :
- I think not using type on the greeting cards may have been an oversight on my part - including positive slogans would have better brought the whole concept of the collection to light, as well as have been most appropriate for this context.
GENERAL THOUGHTS / REFLECTIONS :
- Although this is unlike any work I have done before, I think it still retains a sense of my understanding of shape, colour and composition - and for this I like it!
- The repeat pattern designs were by far the thing I most enjoyed making for this brief. I would to continue to investigate this in the future.
- In some ways it was frustrating to create something that lacked substance, but also I realised that the retail side of illustration is also important because it brings colour and beauty into peoples every-day lives.
- Greeting cards and gift dressings are also about an exchange between two people, so although as designs they may seem to lack depth making someone laugh or feel special I think is also important!
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