Today my group met properly for the first time. We discussed the brief and the existing branding for The Grown Up Chocolate company - which I think we all felt was a bit naff. We then bounced around some ideas for what we feel the packaging should be feel like in order to appeal to their target audience of young adult professionals.
So far I really like the idea of creating some simple patterns, shapes or icons, as well as using specific colour palettes, to reflect the sophisticated flavour combinations within the chocolate - especially because appealing to an adult audience through these taste combinations is a core aspect of their branding and product.
We have organised to meet again next week on Tues afternoon to discuss further ideas. We are also going to start thinking about and filling in parts of the creative partnership contract so that we can discuss this next time we are all together.
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