WWF 'Adopt an animal' campaign

For this project I have become particular interested in raising awareness of the illegal wildlife trade, but also producing work for a campaign that can actively prevent the extinction of animals as a result of poaching and the destruction of habitat. 

I have always been aware of WWF's adopt an animal campaign, primarily through advertisements on TV. In order to incentivise people to adopt an animal, they make it appealing as a gift aimed towards children - offering up a cuddly toy or most recently a personalised illustrated children's book. The person gifting the adoption will then pay a monthly sum (usually around £3-5) to protect and conserve the animal from threats against its survival in the wild. 

I think the idea of advertising the adoption as a possible gift for children is effective - especially when it is as lovely as 'the tiger protector' children's book. The aim of encouraging children, through this gift, to take an active concern in the conservation of wildlife and the planet is also a very good one; however there are also many adults who are currently concerned with protecting our planet. I think WWF are missing a trick in not making products that can be gifted by friends or family to environmentally conscious adults - doing so would surely open up the campaign to a wider audience and new possibilities. 

IDEAS 

• I could create a similar campaign to that of the 'tiger protector'. I would select an animal and produce a body of illustrations to go on: 
• a product for the adoption pack aimed towards adults - homewares or textiles. 
• more editorial work for murals/billboards, their magazine, the adoption fact pack etc. 
• a short animated advertisement for Tv? 
• OR I could focus on the idea of making products that could be gifted for adults, and produce a series of patterns for textiles or homeware items for 4/5 selected animals.