I have decided to select one animal within the WWF adopt an animal campaign - because this will provide focus to my project as well as allow me to produce a body of work spanning across a range of different contexts.
The basic premise of my project is to produce a product line of either textiles, homewares or paper products to feature within the adoption pack. I will then produce a series of advertisements to promote this new adoption campaign aimed towards young adults - this could in the form of posters, murals, gifs for social media etc.
I have chosen orangutan's to focus on because I think as an animal they are very visual striking and have endearing, fun personalities. I am also really interested in researching a lot of the issues which threaten these animals - such as the production of palm oil, the protection of our world's rainforests and the illegal pet trade.
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