Adrian Mole design development : photoshop

I used to photoshop to experiment with different ideas and develop my final cover design. I played around with the idea of using a repeat pattern of my monoprinted motifs, but in end this was too busy. Using repeat pattern design in this publishing context, however, is something I would like to try again in the future.

The Corner shop : Feedback and final 3 designs

After emailing the corner shop with my final mock ups they came back saying that they would like 6 each of these 3 designs. I have booked a print slot, so all I need to do is finalise my logo onto the back and get them printed! 

The Corner shop, developing a logo

I have been developing a personal logo to put on the back of my cards, as it seems appropriate to provide a reference for people if they wanted to know who made them - like most greetings companies. I think this could also be a good way of promoting my practice. 

I wanted to keep the logo quite simple - as its going to be small on an A6 card anyhow so there can't be too much text, otherwise it would be illegible. My main focus was to get my name and a little tag saying 'follow me on instagram' with my username, as this is the only public online presence I currently have that features a large amount of my work. I also aimed to keep the colour palette reasonably in keeping with the card design, to make it look cohesive and professional. 

I really struggled with this task, to be quite honest, as I am not very experienced with typography. I think what I have produced so far is good enough, and represents my practice appropriately, however I would like to continue to develop this in the future. 

Block repeat workshop

I know how to make repeat patterns in illustrator, but find using this way so much easier and practical. Recently I have become really interested in using repeat pattern in my work, and this process is especially relevant to my current exploration of retail as a possible context for my practice. I will definitely be investigating this further during my OUIL505 project. 

Key Points :

• Make  5 x 5 cm tile, to make : create 5 x 5 cm document, turn on ruler > cmd + r, put guides around tile, view > lock guides, increase 'canvas size' by 200%
• Add image to tile, to multiple drag + alt, arrange as you would like... 
• To make pattern: 
• select inside of tile (inside guidelines), edit > define pattern
• create a new document.
• There are two ways - edit > fill > pattern (select pattern), OR blck and white symbol at the bottom of layers menu > scroll to pattern (this way you can edit the pattern size, but be wary of resolution)
• to create a bigger pattern for a larger document, use a bigger tile size. 
• TIP - cmd - click layer thumbnail > selects all the pizels in that layer
• To change colour of pattern:
• Blk and white symbol > solid colour (this is tweakable) OR just have a new layer with a block colour on it...
• Hue and saturation > colorize > downward document symbol - so it only changes layer below. 
• You can reflect images within your tile, so your pattern is less 'blocky' 
• Overlap image off end of tile
• select overlapping area - to the edge of that section of canvas
• press v > hold shift > drag to opposite side 

YSP, Angela Harding

This weekend I went to the Yorkshire sculpture park, where I saw printmaker Angela Harding's exhibition "Flights of memory" - a collection of prints inspired by British wildlife. I was struck by the quality of crafting to each image, and really like their sense of narrative as each animal was featured in their natural habitat within the British countryside. 

The way in which Angela Harding has managed to capitalise on YSP as a context in which to feature her work is very effective and highly relevant to my investigation of illustration within retail. The prints are exhibited for sale in a number of different spaces within YSP's building, both in specified gallery rooms and in around areas of general walking/dining. She has also then worked with YSP to apply her artwork it to a number of different homeware and paper products for the gift shop. 

The subject of her prints are very appropriate for YSP's general visitor, being largely based on her childhood in Yorkshire, featuring British wildlife and ultimately suiting those who enjoy countrylife. The variation of applications I think also makes her work appealing to be purchased by a range of different people, as it varies in price range and function. 

Seeing Harding's work in context has made me think about what kind of event spaces in which my work be most suitable and also the range of spaces available where illustration or art can be featured and promoted in this way.  

The Corner shop : problems getting stuff printed

To print the wrapping paper I have run into a number of problems :( So far I have spoken to the digital print room in college and looked a number of different online printers. Unfortunately, with the selling price at a maximum of £2.00 and a mark up of 2.4%, none of the options I have explored would be financially viable. The only other option would be to screen-print the wrapping paper, but this would mean around 3 or 4 screens per card - with 4 designs to print on such a large scale I do not think it would be a manageable workload along with all the other projects I am currently working on for college. 

So..disappointingly I have had to contact The Corner shop to say that, for the moment, making wrapping paper for them to stock is no longer on the cards. But this is definitely something I would like to came back to in the future. I now know that screen-printing is probably the cheapest method of producing this product on such a small-scale - so next time I think I will be looking to create some designs more suitable for this process. 

The Corner shop : Greeting card designs and final pricing

These are the final mock - up designs I will be emailing The Corner Shop. I am really happy with how most of the repeated prints work on the cards, and as a set I think they work really well together - as well as each being able to stand as an individual design. Personally I prefer the bottom three as I think they work better compositionally coupled with the text band, however since they really liked the top print when I originally pitched the idea of selling some paper products I will be emailing all four. 

In terms of prices I have been talking to the digital print room downstairs, and looking online for envelopes and plastic sleeves for packaging. 

Cost of production needs to be under 80p per card in consideration of shop mark-up

cost of printing card = 50p

envelope and packaging = 12p

For me, at first, producing and selling this cards will not be very profitable. I think doing this has made me realise that as an independent illustrator selling your products in retail, you won't always get the best profit margins. However, for now, I think its worth doing just as a learning experience to get a better understanding of how to place my work within a professional retail context. 

Creative partnership form

Adrian Mole design development : monoprinting

I took my initial thumbnails and ideas into monoprint. I choose to focus on the idea of the cover reflecting the fact that the novel is a diary, as well as certain key characteristics of Adrian Mole's and his life e.g. his dog, his glasses, his struggles with spots. 

I think the monoprints work really well - they are playful and naive, reflecting the tone of the book and genre. I will scan them in and use photoshop to design the final cover. 

Book binding workshop

Today I did the bookbinding workshop. I have had some experience with making books on my foundation course here in Leeds, but it was good to have a recap. We made a saddle -stitch hardback book.

Doing the workshop reminded me of how much I loved making books in the past - something that I had forgotten about. Although handmade processes are more labour intensive, the end result always gives a deeper sense of satisfaction. I think returning to book binding is definitely something I will be looking to do in the future. I feel it could be a really beautiful and effective way of presenting my work - maybe I could even create a portfolio? The workshop also provided me with some new ideas - like the decoration of the hardback cover, with a pattern and then a title on the first page using screenprint. 

Adrian Mole : Initial ideas and thumbnailing

I want the book cover to really reflect the playful and honest nature of this book. So I have been looking at using some simple motifs - of Adrian's dog, his glasses, spot cream - as well as the cover reflecting that fact that this is a diary - using lined paper for the blurb, a label saying 'property of... Adrian Mole' and maybe a padlock somewhere on the design?

I really like the idea of  creating these motifs using monoprint and monotype, as I think this will give a real naive and handmade aesthetic to the book cover. I am also exploring the idea of maybe creating a repeat pattern using these drawings. 

Drawing, Drawing, Drawing!

So far I have been focusing on gaining an understanding of oragutans as a subject. I am struggling to draw something so figurative, but am enjoying drawing from reference again and feel this will benefit my practice. 

I would still like to maintain the abstract shape-based nature of my work and so am slowly trying to simplify my drawings more and more as I progress... I have found an effective way of doing this is to identify an orangutans key features - their mouth, nose and small eyes, long arms and hands, orange colour and big belly :) This will allow me to communicate what they are, whilst still keeping my images as simple, direct and immediate as possible. 

As I develop my images I would like to investigate using monoprint, screenprint (using chinograph to make texture), cut paper or gouache. 

SAVE THE KING OF THE SWINGERS - possible slogan? 

The title "King of the swingers" comes from the animated film of the jungle book. I think using this slogan within my campaign could be really effective -- 1, because its onomatopoeic and rolls off the tongue 2, this animation is nostalgic for my target audience (young adults) and works well with the recent release of a new jungle book film, and 3, it works well with my intended fun tone of voice - capturing the playful, expressive and almost human characteristics of orangutans to make the audience resonate with them as an animal. 

Moving forward :

• I need to do more research into the threats posed for organgutans - palm oil, illegal pet trade, human conflict - and bring references to this into my images. 
• I need to do more artist and relevant industry research to contextualise my work.

Software for packaging workshop (on illustrator)

KEY POINTS

• create guides - so if you want to print double sided you get all the measurements right -- drag rectangle across whole document - object > path > split into grid > tick 'add guides' (make on separate layer)
• double click on empty space of guides layer - tick 'template' to lock, and means guides will not print 
• new layer -- use shape tool - click to get option menu to make specific measurements (left hand corner of box will be where you clicked - press alt before you click to make it appear centred around your click)
• to create duplicates select the box -- hold alt and drag (if you do not have a fill, you have to grab the line work - ideally work with fill)
• to make flaps - shape tool > click > width = size of shape, height = 20mm?
• to cut corners off flaps - use direct selection tool (white mouse) > select top corners > use handles to create points 
• to duplicate net >  copy net > create a new layer > paste in place
• to make net all one shape - pathfinder > select all > shape modes : unite (need to do this to lazer cut)
• to create inside and outside - use artboard tool > select art board > hold alt and drag

Penguin random house, childrens cover award : classic covers and past winners

The classic covers, featured on the penguin random house's website, seem to focus on the use of typography and all have similar motifs referring to diaries. I think the motifs are often effective as they obviously refer to the content of the book and this is one of the key elements I will definitely be bringing to my design. However, not being particular skilled in typography I feel this is where I can bring more illustrative elements into my design to make something different, with a greater sense of narrative. 

Last years winners (Emil and the detectives by Erich Kastner) : 

Winner 

Judges comments : 

"Great typography, very strong and clear design and evocative imagery", "really accomplished composition, humorous touches and attention to detail", "the design conveys a real sense of story, inviting us into the book", "it manages to capture the era of the book while still looking very contemporary and having huge appeal for the target audience". 

My favourites: - shortlisted

I really like the shape based and playful nature of the design, as well the cohesive colour palette. I think the way the typography is incorporated into the illustrations - creating this interesting relationship between image and type - is very effective. One of the reasons, personally, I think it may not have been awarded more highly in the competition is because the design needs to flow more easily from the front to the back cover.  

- highly commended 

I think this is a very bold and effective design - achieved through the limited colour palette and shape-based imagery. Unlike the design above, I think this person has done really well to achieve a flow from the back to the front cover. The only criticism I would provide in regards this, however, is that the back cover is not as accomplished as the front - adding some more small details would have helped each one stand out more on their own, whilst still keeping the cover cohesive in its design.

Penguin Random House : The secret diary of Adrian Mole 13 3/4

I have decided that I would really like to design a cover for Penguin Random house's children book award, as well as their non-fiction. For OUIL505, I debated focusing my project on children's book publishing, however in the end decided to go with retail and packaging as my primary area of specialisation. I figured designing this book cover may satisfy my curiosity for creating images aimed towards a younger audience, and give me the opportunity to be more playful, naive and fun with my illustrations.

Brief:

Tone of voice :

honest, funny, awkward early teenage years

Target audience : 

primary audience
tweens (9-14?)
adults who read it when they were younger - reading for nostalgia
secondary audience
adults who are buying it for their children

Aims:

To produce a design that capitalises on my use of shape and handmade processes, to produce something that has narrative and playful humour appropriate to the tone of voice of the book.

Pitching to the corner shop

"The Corner Shop" is a small independent shop near to where I live at home that aims to provide a local place where people can buy gifts, cards, homewares etc. After finishing the YCN, Uk greetings brief I thought that my designs could be really suitable as notebooks or wrapping paper to be stocked in this shop. Fortunately my family knows one of the owners very well, so I got in contact with her and went down to the shop this week to discuss the possibility further. 

 She felt that notebooks generally do not sell very well, so was not keen on me getting some of these printed. However, did really like the idea of making some wrapping paper as well as some greetings cards. She suggested that I use my repeat patterns on the cards, showing me some examples of some designs like this already in the shop that were selling well. 

Over the next week I am going to research into how to get these products printed and email her back with some mock-up designs, as well as a price list. 

Mark up 2.4%

The wrapping paper, selling price: £2.00 max 

Greetings cards, selling price: £2.50 - 2.75

The Grown up Chocolate company : industry research

Unfortunately I was not able to meet with my collaborative partners this week so have done some more research and brainstorming of initial ideas to then share with the group next time we get together. 

Looking at a number of different chocolate companies the idea of creating 'gift' packs and personalised chocolate bars is quite common -  brands like dairy milk, green and blacks and many more doing it...

Looking at these brands,  I get the general sense that most of them leave the gift packaging - a box or slip - to be quite simple and minimal. For example, "the mast brothers" chocolate brand - who's branding we all agreed we really liked - have a very minimal gift box. Personally I really like this as I think it contrasts nicely with the busy, patterned design for the chocolate bars. 

This is, however, where we can make "The grown up chocolate company" different and exciting - after all if it is a gift so surely the outside should be fun, playful and celebratory (like wrapping paper). 

IDEAS SO FAR...

• The slip could refer to the fact that this is a gift - reading happy birthday, happy valentines day, congratulations etc. I think this could really effective, especially if we have it work with the existing typography and branding. 
• Focus on the idea of the chocolate appealing to adult palette by creating a series of patterns that represent the different chocolate bar flavours, using colour and simple shapes. 
• I went on the website and made a list of all the different flavours, so that me and jenny could work from these to create the patterns - sea salt caramel, hazelnut, fruit & nut, ginger biscuit, fig & port, mine pie, praline, toffee, peanut butter. 
• I think making the branding focus more on the fact that the chocolate is HANDMADE could help to justify the price and emphasise that this is a luxury brand - we could achieve this by using a more natural colour palette? 
• Linking the two ideas of the gift/celebration and patterns symbolising the different flavours together visually? - party poppers with different nuts/flavours coming out?

Behaviour change campaigns : Tips for success

An important part of the success of my project is to understand how to evoke change and new thinking in others through my illustrations. In order to achieve this I will be researching into the psychology of behavioural change in relation to design. 

To kickstart this research I've looked at this article - which gives a series of tips on how to form a successful campaign that holds an audience's attention and has a convincing message that provokes change. 

http://www.thisisyoke.com/blog/successful-behaviour-change-campaigns/

Through reading this I have generated a number of questions and thoughts in response to the tips, that I think will form a strong basis for research and the conceptual development of my project. 

Incentive :  

The collection of products in the adoption pack is what will incentivise the audience to help fund the campaign. I need to carefully consider what these products should be with regards to my target audience and the patterns/images that will be on them.

Focus on short term and achievable goals: 

What can people do daily to help?

• If people don't buy a certain number of products that contain palm oil, what difference does this make to an orangutan's habitat? 
• Donations - if you choose to adopt an animal, how does this money make a difference? What does different quantities do? e.g. £5 feeds an orphaned orangutan for a week...?
• What will we lose? Why are orangutan's important? Why do we care? 

use FUN not fear:

I am going to use the orangutan's playful character to give a fun tone of voice to the campaign. I think this will make people resonate and empathise with them more, as it reveals the slight human characteristics they hold as a result of our shared dna. 

make it PERSONAL :

• Name the orangutans? develop different characters? 
• Stories - positive : what does your money do? what could your money do? 
• - negative : what is happening now? what could happen in the future? 

CLEAR message :

What will make my message memorable? - a slogan? evocative imagery? 

OUIL505 Project Proposal

Orangutans :)

I have decided to select one animal within the WWF adopt an animal campaign - because this will provide focus to my project as well as allow me to produce a body of work spanning across a range of different contexts. 

The basic premise of my project is to produce a product line of either textiles, homewares or paper products to feature within the adoption pack. I will then produce a series of advertisements to promote this new adoption campaign aimed towards young adults - this could in the form of posters, murals, gifs for social media etc. 

I have chosen orangutan's to focus on because I think as an animal they are very visual striking and have endearing, fun personalities. I am also really interested in researching a lot of the issues which threaten these animals - such as the production of palm oil, the protection of our world's rainforests and the illegal pet trade. 

YCN, UK Greetings : Final Collection Design sheet

This is my final design sheet for my collection, to be submitted to YCN. I decided to call the collection 'Flower-ful', a play on joining the words flower and powerful, because the whole purpose of my designs is to bring joy and colour into peoples every-day lives through a representation of nature and florals. 

WHAT I AM HAPPY WITH :

• I think the cohesive colour palette and repeating of certain components throughout different pieces really joins it all together as a collection. 
• I think I really achieved what I wanted to in terms of making something non-conceptual that focused on being playful, fun and well-crafted. 
• I like how the designs look professional, but also hand-crafted. 

WHAT I DO NOT LIKE :

• I think not using type on the greeting cards may have been an oversight on my part - including positive slogans would have better brought the whole concept of the collection to light, as well as have been most appropriate for this context. 

GENERAL THOUGHTS / REFLECTIONS :

• Although this is unlike any work I have done before, I think it still retains a sense of my understanding of shape, colour and composition - and for this I like it!
• The repeat pattern designs were by far the thing I most enjoyed making for this brief. I would to continue to investigate this in the future. 
• In some ways it was frustrating to create something that lacked substance, but also I realised that the retail side of illustration is also important because it brings colour and beauty into peoples every-day lives. 
• Greeting cards and gift dressings are also about an exchange between two people, so although as designs they may seem to lack depth making someone laugh or feel special I think is also important! 

WWF 'Adopt an animal' campaign

For this project I have become particular interested in raising awareness of the illegal wildlife trade, but also producing work for a campaign that can actively prevent the extinction of animals as a result of poaching and the destruction of habitat. 

I have always been aware of WWF's adopt an animal campaign, primarily through advertisements on TV. In order to incentivise people to adopt an animal, they make it appealing as a gift aimed towards children - offering up a cuddly toy or most recently a personalised illustrated children's book. The person gifting the adoption will then pay a monthly sum (usually around £3-5) to protect and conserve the animal from threats against its survival in the wild. 

I think the idea of advertising the adoption as a possible gift for children is effective - especially when it is as lovely as 'the tiger protector' children's book. The aim of encouraging children, through this gift, to take an active concern in the conservation of wildlife and the planet is also a very good one; however there are also many adults who are currently concerned with protecting our planet. I think WWF are missing a trick in not making products that can be gifted by friends or family to environmentally conscious adults - doing so would surely open up the campaign to a wider audience and new possibilities. 

IDEAS 

• I could create a similar campaign to that of the 'tiger protector'. I would select an animal and produce a body of illustrations to go on: 
• a product for the adoption pack aimed towards adults - homewares or textiles. 
• more editorial work for murals/billboards, their magazine, the adoption fact pack etc. 
• a short animated advertisement for Tv? 
• OR I could focus on the idea of making products that could be gifted for adults, and produce a series of patterns for textiles or homeware items for 4/5 selected animals. 

Anorak Mag // a younger audience

I think its really important that an understanding of the need to conserve and protect our planet is installed in the younger generation. Therefore I think placing these issues within a context that would appeal to children, could be a really effective way of using my practice to make a positive change in the world. 

Communicating to a young audience, however, I think could be a struggle for me as character and narrative is not something that comes easily within my practice. On the other hand the simplistic and shape based nature of my work could lend itself well to producing work appropriate for children, and I do want to build more narrative and playful naivety within my practice.  

A possible brief that I would consider is creating a series of editorial content to go into an issue of anorak magazine focusing on environmental issues.

I really like the fun tone of voice that anorak mag has, and how they aim to encourage creativity and play among young children (6+). I also think that the general aesthetic of anorak really suits the shape based quality of my work. This is very outside of my comfort zone to confront a brief like this, however I think that the challenge could be very rewarding to my practice. It would mean me adapting my work and the way I communicate my ideas to a completely new audience, as well as push me to give a more playful, fun and narrative based tone of voice to my work. 

My only reservation is that I think the issues I want to express are maybe too sophisticated for children, and so I would maybe have to adapt my content for this project in order to make it appropriate for this context - which is not something I am sure I would like to do...

Thoughts after peer crit // narrowing down ideas

Currently I am thinking I would like to explore environmental issues concerned with protecting and conserving our natural habitats and wildlife - perhaps more specifically looking at the illegal wildlife trade. However, I am still debating where I would like my work to sit and the most effective context through which this content could be communicated through my illustrations. 

Project proposal peer crit

The crit today made me realise that I need to narrow down my ideas in order to give an appropriate amount of focus to the project. I think out of the two ideas I had for content - children's relationship with digital technology and the illegal wildlife trade - my peers felt that illustrations concerning environmental issues would be more applicable to products as apposed to an editorial context. I guess animals as a subject are featured on homewares and textiles quite often, so I would simply be approaching this convention in a more informative way. I think the content and development of my illustrations within the project will determine which context I then apply them too - however ideally I would like to angle the project to focus upon homewares, textiles and maybe even murals.

YCN, Uk Greetings : Development of final designs

I have been developing my designs using photoshop, editing and refining my gouache paintings as well as using them to create repeat-pattern designs. I have then started to put the designs into context of certain deliverables for the collection - such as the notebook and notecard set. So far, I am testing and trying out a number of different ideas.

Collaborative practice meeting

Today my group met properly for the first time. We discussed the brief and the existing branding for The Grown Up Chocolate company - which I think we all felt was a bit naff. We then bounced around some ideas for what we feel the packaging should be feel like in order to appeal to their target audience of young adult professionals. 

So far I really like the idea of creating some simple patterns, shapes or icons, as well as using specific colour palettes, to reflect the sophisticated flavour combinations within the chocolate - especially because appealing to an adult audience through these taste combinations is a core aspect of their branding and product. 

We have organised to meet again next week on Tues afternoon to discuss further ideas. We are also going to start thinking about and filling in parts of the creative partnership contract so that we can discuss this next time we are all together.  

Photo lighting induction

Today I did the photo lighting induction twilight session. We had a relatively small group which meant everyone was quite hands on with setting up the equipment. I think I could possible be using this resource more in the future - especially if I start to invest more time into developing my love of art objects, making ceramics, embroidery ect. Doing the induction showed me how high a quality of photograph you can achieve using this specialised equipment, and how much of a difference the focus of the camera and the darkness of a shadow can make to the end result. 

OUIL505 : How do you apply editorial content to homewares/textiles?

Personally I am most interested in creating illustrations that mean something, and hopefully evoke positive change in the world. This currently is achieved most successfully within an editorial context as illustrations being featured in magazine and news articles provides the opportunity for mass and immediate communication. 

In forming a project proposal I am finding this desire to use my illustrations as a way to generate awareness on issues that matter to me conflicting with my love for art objects - whether this be beautiful clothing, books, ceramics or textiles. 

Ideally I would like to combine the two, however I question whether people want politically or socially active images to be present on their clothing or homeware. Also how would you make these art objects featuring these illustrations desirable?

Personally I think its an interesting problem to confront because ultimately if you were able to create images that evoke social change and place them into the context of people's homes or clothing they become a part of their daily life, therefore perhaps triggering a more lasting impact in shaping this persons thinking.

My initial idea to solve this problem is to create a collection of homewares or patterns for printed textiles that confront the social or political issues featured in my selected content. I would simplify or abstract the illustrations (which is part of my usual style anyway) in order to make the images desirable and non-confrontational, whilst still reflecting the issues at hand in an obvious way. The collection would be promoted in association with a particular cause, as well as a proportion of the profits going towards a selected charity (who would be commissioning the project?).

OUIL505, brainstorming in my sketchbook

I have been brainstorming during the last couple of days, jotting down my ideas for the contexts and content I would like to explore within OUIL505. I am struggling to narrow down my research, which I think comes from the fact that I am very open to lots of different ways of applying my illustrations, from editorial to retail. Ultimately I think I need to identify a subject that resonates with me, and let the specific needs of this content in terms of who, why and how it should be communicated guide me within this project.

Industry research : Retail and Packaging presentation

OUIL505 : Memphis Design

Memphis design was created by a group of designers in Milan, Dec 1980. The group was initiated by Elttore Sottsass, and aimed to provide a new and innovate approach to current design. 

Their designs featured bold pattern and colour, irregular forms and was post-modern in its disregard for functionality and use of unconventional materials. 

Initially the memphis art movement shocked the creative industries, however today it has become more common place and even can be seen as a trend within textiles, homewares and furniture design. 

A current example of Memphis design can be Nathalie du Pasquier (a veteran of the design movement) collaborating with high-street shop American Apparel to create a clothing collection. 

I think the aesthetic of Memphis design is appropriate to my current method of working, as well as how I would like my practice to develop in the future. Potentially looking at applying my illustrations to homeware or textiles for OUIL505, I think this movement could a really great source of inspiration. However, I still remain undecided with regards to the content I would like to explore within this brief, so I do not know whether this kind of work pattern based aesthetic would be suitable for what I eventually choose... :(

In Cold Blood : final design and mock-up

WHAT I LIKE :

• I like how the design plays around with the relationship between image and text, making the title the centerpeice of the design. 
• I like how the design is clean, simple and immediate. 

WHAT I DON'T LIKE :

• I think the design could have been a lot more interesting if I invested into a more original concept. 
• I think my lack of graphic design skills definitely let me down in certain areas of the design. 

REFLECTIONS & THOUGHTS :

• I would have liked to produce a design that used the whole cover collectively. 
• I like publishing as a possible avenue for my future practice and have found researching into book covers through penguin random house very useful - maybe I should do another attempt, or make a design for another title award? 

Illustration 12" Final design : 'The Revolution will not be televised', Gill Scott Heron

WHAT I LIKE :

• I like the concept behind the final design and how it is fuelled by contextual research and understanding of the meaning of the song. 
• I think the mix of collage and graphic shapes, and the vibrant colour palette makes a really eye-catching design. 
• I like the simplistic composition and graphic nature of the final design. 

WHAT I DON'T LIKE :

• I think I could have added my collage elements, and perhaps made a more intricate design? 
• The typography could be seen to be a little scruffy. 

MOVING FORWARD :

• I really enjoyed designing a vinyl cover, and I think this is definitely something I would to continue to experiment with in the future.