OUIL505, brainstorming in my sketchbook

I have been brainstorming during the last couple of days, jotting down my ideas for the contexts and content I would like to explore within OUIL505. I am struggling to narrow down my research, which I think comes from the fact that I am very open to lots of different ways of applying my illustrations, from editorial to retail. Ultimately I think I need to identify a subject that resonates with me, and let the specific needs of this content in terms of who, why and how it should be communicated guide me within this project.