Saturday, 18 February 2017

Penguin random house, childrens cover award : classic covers and past winners


The classic covers, featured on the penguin random house's website, seem to focus on the use of typography and all have similar motifs referring to diaries. I think the motifs are often effective as they obviously refer to the content of the book and this is one of the key elements I will definitely be bringing to my design. However, not being particular skilled in typography I feel this is where I can bring more illustrative elements into my design to make something different, with a greater sense of narrative. 

Last years winners (Emil and the detectives by Erich Kastner) : 

Winner 


Judges comments : 

"Great typography, very strong and clear design and evocative imagery", "really accomplished composition, humorous touches and attention to detail", "the design conveys a real sense of story, inviting us into the book", "it manages to capture the era of the book while still looking very contemporary and having huge appeal for the target audience". 

My favourites: - shortlisted


I really like the shape based and playful nature of the design, as well the cohesive colour palette. I think the way the typography is incorporated into the illustrations - creating this interesting relationship between image and type - is very effective. One of the reasons, personally, I think it may not have been awarded more highly in the competition is because the design needs to flow more easily from the front to the back cover.  

- highly commended 


I think this is a very bold and effective design - achieved through the limited colour palette and shape-based imagery. Unlike the design above, I think this person has done really well to achieve a flow from the back to the front cover. The only criticism I would provide in regards this, however, is that the back cover is not as accomplished as the front - adding some more small details would have helped each one stand out more on their own, whilst still keeping the cover cohesive in its design.

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