Looking at a number of different chocolate companies the idea of creating 'gift' packs and personalised chocolate bars is quite common - brands like dairy milk, green and blacks and many more doing it...
Looking at these brands, I get the general sense that most of them leave the gift packaging - a box or slip - to be quite simple and minimal. For example, "the mast brothers" chocolate brand - who's branding we all agreed we really liked - have a very minimal gift box. Personally I really like this as I think it contrasts nicely with the busy, patterned design for the chocolate bars.
This is, however, where we can make "The grown up chocolate company" different and exciting - after all if it is a gift so surely the outside should be fun, playful and celebratory (like wrapping paper).
IDEAS SO FAR...
- The slip could refer to the fact that this is a gift - reading happy birthday, happy valentines day, congratulations etc. I think this could really effective, especially if we have it work with the existing typography and branding.
- Focus on the idea of the chocolate appealing to adult palette by creating a series of patterns that represent the different chocolate bar flavours, using colour and simple shapes.
- I went on the website and made a list of all the different flavours, so that me and jenny could work from these to create the patterns - sea salt caramel, hazelnut, fruit & nut, ginger biscuit, fig & port, mine pie, praline, toffee, peanut butter.
- I think making the branding focus more on the fact that the chocolate is HANDMADE could help to justify the price and emphasise that this is a luxury brand - we could achieve this by using a more natural colour palette?
- Linking the two ideas of the gift/celebration and patterns symbolising the different flavours together visually? - party poppers with different nuts/flavours coming out?
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