Saturday, 29 April 2017

Development of designs on photoshop


I have started to develop some of my final designs in photoshop - making shapes on illustrator, tracing my thumbnails and then cutting these out from my monoprint textures. I think overall this process is working with the graphic and shape - based quality of my work, and the use of texture adds further interest which I think lacked in the gouache paintings.

I need to develop these further - adding more overlaps and colours as they are looking quite flat and dull at the moment. I also need to find a way of defining the facial features of the Orangutans that does not look out of place with the rest of the design. 


I also started to play around with how I could add type to my designs, to make them into my primary application of a poster/social media campaign. I liked the idea of using type in a similar way to that of Anna Kovecses, but I think my attempts are feeble at best - mostly due to my lack of skill in typography. I think its best to keep it simple (like in the design to the left) - this is also more in keeping with WWF's branding that I have seen in previous campaigns. 

Friday, 28 April 2017

Keith Negley


I had another catch up with Ben today about my 505 work. We got into an interesting discussion about abstraction and how this can function in more communicative contexts, such as editorial - referring particularly to the work of Keith Negley. I like this idea of having one figurative aspect in a design that then triggers an understanding of the rest of the image which could be more abstract, symbolic or expressive. I think this is a really relevant method of image-making/thinking to my 505 designs - as the orangutan characters are figurative and the rest of the design is more abstract. This also made me think of focusing on one other key figurative aspect in my design - such as a bullet or boxing gloves to act as trigger through which the audience can decipher/understand the key concept/theme behind the image.