I began brainstorming in relation to this brief to come up with some initial ideas, and also to better understand the industry and potential audiences. I explored what people want greeting cards, wrapping paper, notepads ect. for and ultimately I concluded that they are about relationships, because it is the exchange of a thing from one person to another (to put into simple terms).
I looked at a number of different ideas for the theme of my collection and decided that I would like to focus on 'cheering people up'. This will allow my collection to be appropriate to the everyday, and not just to a specific event or time of year. I want my work to bright, bold, fun and playful, with a message of positivity and encouragement. Within this I will play around with the idea of relationships, especially for the greeting cards, focusing on perhaps friendship, family or love.
In terms of audience, I have been thinking a lot about what Rob Hodgson mentioned in his big heads - about how if you produce something you like, 9/10 someone else will like it too and so you'll find your audience. I think I would like to apply this to this brief, especially since it is superficial in nature and I am using it as an opportunity to produce things that please me aesthetically. Ultimately, however, if I follow this idea I will probably be producing work for a younger generation, angling towards girls, that appreciate illustration and design.
In response to this I did a number of sketches mostly looking at animals and nature - since these are the things that make me happy. I would also like to include, on the greeting cards, a cheesy or encouraging quote or two to work with my theme. Maybe I should do some research into what makes people happy?
I think these drawings would look really nice when put into monoprint, screenprint or lino - I would there to a strong sense of the handmade or print process to my final outcomes. I need to do some more thumbnailing and drawing, but then I think it would be good to experiment with media such as gouache, textured collage and print.