Friday, 2 December 2016

Penguin random house : What makes a good book cover?

Previous winners of non-fiction award

  • Designer concept : The book cover design takes inspiration from feminist non-fiction novels of 1970s and 80s. The highlighting of certain words stems from the concept of Caitlin Morgan taking a pen to this 'dated topic', as the content of her book starts a new conservation about being a women. 
  • Judges comments : 
    • "Bold, clean, refreshingly simple", "I love the confidence and assertiveness of this design"

  • Designer concept : The concept derives from the feminist theories within the book, such as the 'cost of sexism' and gender stereotypes. The cover has a funny and witty tone of voice to connote Caitlin Moran's use of humour. 
  • Judges comments : "It made me laugh and it's visually intriguing", "It reflects the content/vibe of Caitlin Moran's book perfectly"
Reading the judges comments in response to these winning designs was very useful. It is clear that they favour simple, impactful and clean designs that use concepts which derive directly from the content of the book


Classic covers

Looking through the classic covers of "In Cold Blood", this one really caught my eye. Similarly to the previous winners of this competition, it is a striking and impactful design which communicates the content of the book through a simple but effective concept. 

In evaluation of these book covers I am gathering that in order to be successful I need to create something that focuses on :
  • Simplicity
  • Use of typography 
  • A concept directly inspired by key themes/content of "In Cold Blood"
  • Reflects Truman Capote's tone of voice. 
  • Is visually intriguing and draws the reader in to picking up the book. 

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