Tuesday, 21 February 2017

Drawing, Drawing, Drawing!

So far I have been focusing on gaining an understanding of oragutans as a subject. I am struggling to draw something so figurative, but am enjoying drawing from reference again and feel this will benefit my practice. 


I would still like to maintain the abstract shape-based nature of my work and so am slowly trying to simplify my drawings more and more as I progress... I have found an effective way of doing this is to identify an orangutans key features - their mouth, nose and small eyes, long arms and hands, orange colour and big belly :) This will allow me to communicate what they are, whilst still keeping my images as simple, direct and immediate as possible. 

As I develop my images I would like to investigate using monoprint, screenprint (using chinograph to make texture), cut paper or gouache. 

SAVE THE KING OF THE SWINGERS - possible slogan? 



The title "King of the swingers" comes from the animated film of the jungle book. I think using this slogan within my campaign could be really effective -- 1, because its onomatopoeic and rolls off the tongue 2, this animation is nostalgic for my target audience (young adults) and works well with the recent release of a new jungle book film, and 3, it works well with my intended fun tone of voice - capturing the playful, expressive and almost human characteristics of orangutans to make the audience resonate with them as an animal. 

Moving forward :
  • I need to do more research into the threats posed for organgutans - palm oil, illegal pet trade, human conflict - and bring references to this into my images. 
  • I need to do more artist and relevant industry research to contextualise my work.

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