I have decided that I would really like to design a cover for Penguin Random house's children book award, as well as their non-fiction. For OUIL505, I debated focusing my project on children's book publishing, however in the end decided to go with retail and packaging as my primary area of specialisation. I figured designing this book cover may satisfy my curiosity for creating images aimed towards a younger audience, and give me the opportunity to be more playful, naive and fun with my illustrations.
Brief:
Tone of voice :
honest, funny, awkward early teenage years
Target audience :
primary audience
tweens (9-14?)
adults who read it when they were younger - reading for nostalgia
secondary audience
adults who are buying it for their children
Aims:
To produce a design that capitalises on my use of shape and handmade processes, to produce something that has narrative and playful humour appropriate to the tone of voice of the book.
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