I needed to start thumb nailing for some final designs so have decided to use the parameters of creating 6 illustrations suitable for an A4 poster design. These illustrations could then manipulated to be applicable for a poster campaign, commercial advertising campaign, print campaign, social media (being appropriate for my target audience) and even merchandise like tote bags or t-shirts.
I made the thumbnails within a square - so when applied to A4 they could be surrounding by text, WWF logo etc. Overall I am happy with how the themes for each of my illustrations are evolving - defining each illustration by a problem that confronts Orangutans and then the final sixth poster being a general image for the slogan 'Save the King of the Swingers'.
I am struggling, however, with developing a meaningful but non-gruesome and un-obvious way to communicate these difficult subjects - because I still want the overall feel to be positive and focus on what WWF is doing to help, encouraging other people to become involved.
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