Today I made a load of patterns for my collaborative brief - the aim being for them to be inspired by the ingredients within the chocolate bars, but also have a childish and playful tone of voice to reflect the company's branding.
In order to achieve this child-like aesthetic, as well as add a little bit of texture, I choose to finger-paint certain components of the patterns. I think this worked really well, and to be honest I had a lot of fun doing it - there's something to be said for just sitting down and experimenting with making stuff! I think the shapes within the patterns mimic the ingredients quite well, but the colour palette - taken from their existing branding - being so limited, it means the final results are also quite abstract and non-representational (which I do like, because this aligns with my practice quite well).
In preparation for our collaborative meeting tomorrow I am going to scan these in and add some block colour backgrounds digitally - as I think if they are going to be in a puzzle layout, they each need to have solid colour so each piece can be differentiated from the other.
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