Today we had a collaborative meeting, followed by a crit. Jenny and I presented our idea of making 10 patterns inspired by the chocolate bar ingredients, and then putting this in a puzzle layout. Joe and Rosie agreed that this worked with the company's branding concept well, and so we're aiming to finish these pattern designs for next week.
Joe also has been thinking about how they can do the type - using either emobossing or foiling, I think is the direction he is looking into... I like this idea as I think it will make the final design look really simple and professional. Also with the amount of colour and pattern we are going to have on the design I think keeping the type as minimal as possible is a good idea.
We also had a crit. I think this was a bit of a wake up call for us, because in comparison to other groups we had very little work to present. This has made me a little more mindful of the looming deadline and the fact that we should probably get moving on the work.
However I think the reason for this is also partially due to the limiting nature of the brief - other people have a lot more opportunity to play around with concepts and the final deliverables, which I think helps a lot with engaging more with project through idea generation and the final product being more personalised to you as a group of creatives.
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