I had a very useful chat with Ben today about how to progress forward with my OUIL505 project. He hit the nail on the head saying that the thumbnails I have done so far do not reflect my practice and what I enjoy about image-making. I am shaping myself to the content of this project instead of making something that aligns with my own current practice - that focuses on simple composition, abstract motifs and shape based imagery.
He showed me the work of Mathew Richardson, who has both a fine art and illustration/design practice. He uses a lot of found imagery to produce collages based on conceptual ideas (probably due to his fine art influences), and is actually very successful in a range of design-based contexts such as editorial, book publishing etc.
This made me realise that I was perhaps underestimating the intelligence of my audience with producing very narrative, scenic images for this brief - especially that I am targeting this towards an age group of around 18-25 yr olds. I now think that, as long as my work has figurative motifs, I can apply a more abstract and conceptual approach to these images whilst still maintaining a successful level of communication.


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