Collaboration meeting with Jenny :)

Being the two illustrators within the team, Jenny and I decided to meet today to brainstorm some visual ideas for the packaging to then pitch to the graphic designers, hopefully tomorrow.

This is what Jenny and I decided on in relation to the illustrative aspect of the design:

• Both being interested in simple repeat pattern, which is a current trend within food packaging, we decided to keep this central to our illustrative designs. 
• On their website GUCC offers a mission statement describing their brand - 'Reminiscent of the bars we ate as children, but reimagined for grown ups only'.
• In order to represent this in our design, we plan to use handmade media such as gouache etc. to give the patterns a naive, playful and hopefully charming aesthetic. 
• For the slip, we were debating using a grid like layout - to mimic the shape of chocolate (so as to give a nod as to what was inside). Expanding on this idea Jenny thought of transforming this into a puzzle, which I think works really well with providing a child-like nostalgia to the packaging. 
• We still plan to focus on the flavours of the chocolate for the patterns, but will be taking inspiration from the different textures these ingredients provide, instead of using them as a colour palettes. 
• We also discussed my research into GUCC's strong emphasis on an environmentally policy and sustainability in the production of their chocolate bars.
• In response to this I think I am going to do some market research into other packaging for handmade and environmentally friendly products. This will hopefully give me a better idea of how we can effectively represent this side of the GUCC company, which I think makes them more appealing and justifiable as a luxury brand. 
• Jenny and I also thought that having a greater idea of how and where GUCC sources their ingredients would give greater inspiration for the making of our patterns - so I sent them an email inquiring as to this, as well as welcoming any further advice...

PLAN OF ACTION 

• Produce 10 patterns each, based on the ideas we spoke about, for next Wednesday. 
• If this works we will then bring the best ones together to make the jigsaw pattern layout. 
• In order to make sure they are cohesive, we have decided on a colour palette derived from GUCC's chocolate bars (we have chosen to do this so that we can also be in keeping with their branding)

Chocolate bars we choose for colour palette restrictions :