I found the group tutorial today really useful and it has given me a new perspective on how I could develop my project further, particularly regarding my final 6 illustrations.
Most recently I have been struggling with how to communicate the threats to Orangutans within my illustrations, whilst still making them light-hearted and pleasing to the eye so they then can be applied to merchandise - like T-shirts, pins, stickers etc.
Proposed ideas within the crit:
- First of all think of what emotion you want to convey through this campaign - positivity for the future (there is a solution), get people to emphasise with orangutans or shock people into helping.
- I really liked Steven's idea of focusing on the solution. This being a WWF campaign I could turn this into why people should help - what are WWF going to with this money that would be so great?
- There was also a general consensus that if I were to include these threats, it should be done subtlety e.g. an ominous shadow in the background, outlines of orangutans - to show they are disappearing or not there, leaves/rainforest changing colour or disappearing...
- Bronte suggested the idea of making 6 primary illustrations, for example six posters, and then selecting certain elements to then go on the merchandise. I think this would work really well and give me increased flexibility as to how I could apply my final illustrations.
- Introducing slogans to my illustrations to aid my communication was also an idea - I would like to do this, especially after looking at Anna Kovecses work.
- Giving the Orangutan an identity e.g. Otis the Orangutan. I think this could work quite well, but on the other hand, I debate whether this is appropriate to my target audience of 18-25 year olds. Also character is not really my thing, so I don't want to delve too deep into this side of the project.
- On the other hand giving an identity to something does make it easier for people to relate and emphasise with it?
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