Friday, 31 March 2017

Conceptual thumbnailing for final outcomes

In response to the peer feedback I got in the mega crit before Easter I have continued to develop my designs using more conceptual ideas - using visual metaphors, symbolism and negative space. I have also better defined the individual themes for each of my designs -

1. Deforestation - burning trees, tree stumps, swinging orangutan, vine - negative space to represent disappearing habitat. 

2. Wildlife Zoos with poor conditions & animal cruelty - orangutan moving from bars to vines/jungle (possible slogan - 'Help WWF trade bars for vines')

3. Illegal Orangutan boxing - hanging boxing gloves, Orangutan in jungle/on tree, (possible  slogan 'Help WWF hang up those gloves'), patterns giving feeling of theme parks where this takes place - contrast between this and 'the wild'. 

4. Illegal Pet trade - mother being shot and baby taken away, symbolism of pet - collars, confinement, domestication? shooting of mother - bullet, ominous figure, absent mother...use of negative space?

5. Palm Oil Plantations - working together for sustainability, education of workers, vastness of plantations in contrast to preserved jungle habitat, palm oil fruit - split in half to refer to 50% of packaged goods in supermarkets containing palm oil. 

6. General campaign poster for 'Save the King of the Swingers'. 


To develop these thumbnails into my final designs I think I will create shapes on illustrator based on these drawings and then cut them out of my monoprint textures on photoshop - to create my a kind of print media, textured and colourful aesthetic.

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