- I think I have effectively used illustrator within this brief to create impactful and well crafted shape based imagery. In the crit people liked my use of bold shape and colour.
- People commended me on my composition - the use of vignettes, line of sight and negative space - they liked the simplicity of the images. I think visually this brief does demonstrate my better understanding of composition and colour - developing as a result of visual language.
- My postcards do not effectively communicate the identity of each of my cities - this was actually highlighted in the crit feedback as people had trouble figuring out the 4 locations. I focused too much on my theme and not summarising the places and my concept as a whole.
- On the other hand I do really like the theme that I choose for these postcards and think that I have managed to communicate it well - someone noted that the scale of animals makes them seem dominant within these cities and this links to how they are seen as nuisances.
- This brief has made me realise that I need to push my idea generation and thinking when approaching briefs. I need to focus more on evoking feeling or meaning - using visual metaphors and puns, rather than reverting to the obvious and representational image because this is boring!
- Generally I think I confronted a difficult subject matter in this brief. As a result of this I think I fell into a lack of motivation, especially towards the end as I got lost in what I was trying to achieve.
I am glad that I now have a basic understanding of how to use illustrator, because it is so commercially popular right now, however I am not sure as to whether I like it as a visual aesthetic. It suits my process and way of thinking because it is a mainly shape based process and the images it produces are direct, simple and immediate. On the other hand it lacks the feel or look of a human hand, the final product is too clean cut and sleek...I think I just will never be a massive fan of digital processes.
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