The brief is to create a collection of greeting cards, notecards, notepads, gift bags and wrapping paper for UK greetings. In terms of the illustrative style and message behind the collection the brief requirements are very open. It should, however, be made with a certain target audience and purpose in mind (anniversary, birthday, everyday), as well as with a consideration of using a cohesive colour palette and the images working collectively together.
I was drawn to this brief because I am interested in the relationship between illustration and product, and it provides an opportunity to place my work within this commercial context. I think it will be a valuable challenge to produce a collection of images working within the constraints of the specified formats and products. I would like to use this brief as a vehicle to explore my emerging drawing style, experiment with media and produce work that is fun and playful.
Within the module, this brief will work as a one of my smaller submissions contributing to an overall larger body of work. I think it will be necessary to carry out research in order to gain a better understanding of this specific creative industry and create a body of development work, however ultimately I will be responding to this brief with quite a quick turn around.
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