The manner in which the agricultural industry is affecting our planet and the ethics surrounding consuming meat is an issue that personally concerns me. Within my illustrative practice I have not yet applied my skill to speak about a subject that I am truly passionate in a way that may change and shape peoples opinions - this is what ultimately attracted me to this brief.
The deliverables for this brief are quite open - there being the suggestion of either creating an animation for social media or a series of posters to be displayed in supermarkets. I would say that creating a series of posters would be a more likely response in consideration of my skill set. It would also allow me to produce some graphic, simple and eye-catching imagery, which is appropriate to my current practice, as well as potentially experiment in print processes and advance my skills in typography. The requirement of the work needing to communicate cross-linguistically, as well as to all genders and ages really interests me as challenge.
This brief would allow me to create a series of images to be viewed and used on a number of different platforms, that in combination with 1 or 2 other briefs of a similar size I think would provide a sufficient amount of work to fulfil the module criteria. The nature of this brief does not easily adapt to my current practice; however I think I will enjoy the challenge of creating work both appropriate to the brief and natural to my personal interests within illustration.
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