I made a collection of Christmas cards to be sold for a charity fair back home. My objective was to produce something that felt high-quality and traditional, as I think 'holiday' cards can often appear quite naff and tacky.
I am really happy with the final result. I think the subject matter of the 'three wise men' makes it a more traditional reflection of Christmas, but the graphic nature of the image provides a more contemporary edge. Also, each card being screen-printed on Somerset paper achieves that feel of high-quality crafting that I really wanted in the final design.
I think working on projects like this is an important part of practice. The lack of content to wrestle with, in comparison to perhaps an editorial illustration, allows me to focus purely on the visual appeal of an image. Ultimately I do find producing this kind of work enjoyable, but too much of it could become a bit vapid.
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