The primary application of my illustrations is a series of posters (mocked up above) each with the WWF logo and a slogan to further communicate the concept of each design - and thereby raise awareness of the problems facing Orangutans and why people need to contribute to the cause. I made a series of mock-ups of how these posters and other individual aspects of my designs could be applied as if this was an actual WWF brief as outlined in my proposal.
I think a social media campaign would be key, especially with it being aimed towards an audience of young adults - the technology generation. I have mocked up a logo that could be posted online - on platforms such as facebook or instagram - with the tagline #savethekingoftheswingers. This could be along with, or followed by each individual poster as well...
Originally I wanted to extend this online application by making moving gifs to post on social media or even use as a TV campaign, however I was not able to in light of time limitations.
I think, with more funding, this could also be extended in a commercial advertising campaign - such as on billboards.
My secondary application is on a series of merchandise that is more attractive to an adult audience than the existing cuddly toy in the adoption packs - such as t-shirts, tote bags and limited edition prints.
These products could be distributed in both the adoption packs and sold through WWF's online shop.
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