Successes :
- I really like how each design is defined by an individual concept/theme, communicating the problems confronting orangutans.
- I think the use of negative space, symbolism and visual metaphor to communicate these concepts/themes works really well to create something both relevant to my current practice and the context set by my brief proposal.
- The tone of my illustrations, achieved through the bright colour palette and abstract/conceptual feel of the designs effectively achieves my aim of producing something non-confrontational and positive encouraging people to become a part of WWF's work.
- Due to the designs' cohesive colour palette and the similar graphic/shape-based aesthetic to each illustration, they work really well as a set and would be recognisable as a part of the same campaign.
- I think the process through which I developed these designs - using photoshop and illustrator - despite being made with monoprint textures, has made the final outcomes feel too digital to suit my personal preferences.
- I could have perhaps made this feel less so by adding in more overlaps and using the multiply 'tool' more effectively.
- I also struggled with generating ideas to communicate the themes for some of the designs, such as the ones based on palm oil plantations and the boxing orangutans - as a result I think they feel less accomplished both conceptually and in their composition.
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